The Power of Cannabis with a Purpose
When you invest in a product you’re putting your trust in the brand behind it. Branding in 2021 isn’t just about color pallets and taglines – customers stay loyal to brands who remain true to their mission and carry out their values. One might ask how a cannabis company follows through on their core values in a meaningful way and a lot like other mission-driven brands, they do it through their product – all the way from production to distribution.
At Dogwalkers we sell with more than just our customers in mind – inspired by the beloved pups we share our best times with, we partner with animal shelters to make sure animals in need nationwide are loved and taken care of. More than that, our parent company, Green Thumb Industries (GTI), aims to leave a thumbprint on the industry by creating and capturing opportunities with future-minded branding and retail experiences. That includes ensuring quality cannabis with sustainable practices in mind, Afterall, if we want to be able to walk with a purpose we need a safe and clean place to do it. That’s why – in our industry – the topics of cannabis and sustainability are synonymous with each other. After some digging, we were able to find even more than we expected on these topics. Let’s dive in.
The Rise of Cannabis & Sustainability
Cannabis and sustainability are topics that have surged in popularity over the past 5 years – we’re sure it comes as no surprise that both are projected to have extraordinarily high rates of continual growth in the next 5 years. Neither of these are mere trends that come and go, in fact – both cannabis and sustainability have become instrumental in shaping the future of some of the most prominent industries in the world, such as healthcare and the energy sector. Let’s look at the stats:
Alright, logicality aside, it feels fitting that cannabis use drastically increased in 2020, as did the desire to live more sustainably, but what made these stats fascinating was the similarity between two completely separate industries. The growth and projection rates are so seemingly coequal, addressing it can’t be ignored. The recent (and still ongoing) pandemic brought on a whole bag of nation-wide behavior changes that led to strong post-pandemic trend predictions. One topic that has been making headlines as of late and merits further exploration is sustainability within the cannabis industry. More specifically – sustainable packaging and design in the ever-growing cannabis industry.
Eco-Friendly & Memorable Marketing
In a recent article from Pretty Lethal Designs, an all female cannabis branding company, they state:
“It’s hard enough keeping your cannabis packaging compliant despite ever-shifting regulations. Add in child safety, durability, quality protection, shelf appeal and… Phew.”
That’s definitely a unified statement throughout the industry. As the cannabis market grows, so does its packaging needs, but a mixture of focus and state laws make industry-wide sustainability difficult.
The reality is that sustainable packaging is more expensive, which drives up a company’s bottom line, which means that sustainable packaging leads to a more expensive product on store shelves. Oftentimes, the bargain value is more important and companies are left facing low sales — so, ultimately, the consumer is a major player in whether or not compostable and biodegradable options will sink or swim.
According to Zack Darling of MG Magazine, 87% of American consumers have more trust in and loyalty for companies perceived as environmentally sound. With consumer perception carrying so much weight in determining businesses’ success, the burden is on the industry to adopt more sustainable practices.
So, how can cannabis companies design packaging that reflects their brand, draws in consumers and is eco-friendly – all while effectively staying within regulation of their state’s laws? Let’s explore…
Eco-Friendly Trends for 2021
Despite this upward climb, some marijuana packaging companies have continued to innovate their eco-friendly offerings to meet consumers’ growing demand for sustainable products.
Dogwalkers is leading the next generation of sustainable cannabis businesses through mindful packaging. Ensuring the integrity of our products is of the utmost priority, and that is represented in our paperboard carton for Big Dog single format pre-rolls and our Mini Dog five-pack of pre-rolls stored in a hinged, tin-plated steel container. Using recyclable materials like metal and glass increases the shelf-life of our expertly crafted pre-rolls so you can continue to enjoy the journey until your product has run out.
Cylinder Paper Tube
An innovative and eye-catching solution for eco-friendly packaging. Our Big Dog paperboard carton packaging offers flexibility in design, convenience for reuse is highly recyclable as it’s made from organic material.
Our tin-plated steel packaging is child resistant, 100% eco-friendly and the perfect solution for keeping your cannabis fresh for as long as possible. Utilizing nitrogen to protect cannabis from exposure to oxygen, light and humidity, tin-plated steel is a commonly used material for cannabis storage.
Dogwalkers packaging was designed to deliver the best experience for adult use while maintaining the integrity of our premium flower harvested at peak freshness. We continue to set the standards in cannabis curation and are dedicated to offering fellow walkers a variety of pre-rolls with purpose.
Learn more about our pre-roll cannabis products and don’t forget to enjoy the journey!
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